The Money Secret Women Were Never Taught: Why Saving Won't Save Us
This post explains why keeping all our money in a savings account won't build wealth. Find out what a true investment actually looks like, how to spot the difference between an asset and a liability, and how to take back control of your financial future.
INVESTMENT
Liuba (Liubov Borisova, PhD)
7/28/20266 min read


Most of us have spent our entire adult lives trying to be "good" with money.
For many of us, that means trying our best to follow the rules. We try to pay the bills on time, we look for sales, and whenever possible, we transfer a chunk of our paychecks into a savings account. When we manage to do that, we feel a little ping of pride watching that number slowly tick up. We feel like we are doing exactly what society told us to do.
And for those of us who aren't quite there yet? The ones who feel like just staying afloat takes everything we have, and there's simply nothing left to save? There is absolutely zero judgment here. We have all navigated those seasons, and doing our best to survive is an achievement in itself.
But whether we have a little saved up, or we are just trying to figure out our very first step, I want to ask a question that most of us women never get taught to ask:
Where is our money right now? Is it in a savings account? A term deposit? Is it just sitting there, earning us a little something every month to make us feel secure?
Let’s look at what that actually means. And fair warning – once we see this, we can’t unsee it.
The Great Bank Illusion
When we put money in a savings account, it feels like we're putting it in a secure vault with our names on it. But we aren't investing. We are LOANING our money to the bank.
Think about it. They take our hard-earned cash, and they don’t just let it sit there. They lend it out to other people for mortgages, business loans, and credit cards. In exchange for giving them the capital to run their business, they pay us a tiny thank-you for the loan. Usually, that’s somewhere around 1% to 3% (very rarely 4%).
Have we ever noticed that mortgage and loan rates are ALWAYS higher than savings rates?
Exactly. That’s where banks make their money. They are the ultimate middleman. They take our cash at 2%, lend it to our neighbors at 6-12%, and they quietly pocket the gap. That’s the game.
But it gets worse. Because while the bank is making a profit off our money, our money is actually shrinking.
Inflation means the cost of everything – groceries, rent, electricity – goes up over time. If inflation is running at 3% and our savings accounts are only paying us 2%, our money is losing its purchasing power. We might have the same number of crowns in the bank, but those crowns buy less life. We are going backwards, safely.
The Real Definition of an Investment
So, if saving isn't the answer, what is?
Investing.
When we invest, we don't loan our money out for a tiny, fixed fee. We BUY something. We actually OWN it. Stocks – we own a piece of a company. An apartment – we own the physical property. Gold – we own the physical metal. We cross the line from being consumers (or lenders) to being owners.
But here is a trap that catches so many smart women: not everything we own is an investment. An investment is an asset. It puts money in our pockets, or it grows in value over time. Things that lose value every single year are not investments. They are liabilities. They cost us money.
Let's look at the ultimate liability disguised as an achievement – our cars.
Society loves to market a nice car as a sign that we’ve "made it." But mathematically? A car is the opposite of an investment. The moment we sign the papers and drive a brand-new car off the lot, it loses 20% to 30% of its value. Every year after that, it drops more. That is depreciation.
Can a car become an investment? Yes. If we rent it out. If we use it to run a business. If having that specific car allows us to commute to a job that pays us triple what we’d make without it. In those cases, the car is a tool generating income.
But a car sitting in the garage, losing value every day while we pay for insurance and maintenance? That’s a liability.
Every crown we put somewhere means we are either building wealth or losing it. Real investments go up. Savings accounts and liabilities quietly shrink our net worth.
"But We Don't Want to Stare at Screens All Day!"
Once we realize we need to buy assets and invest in the market, we usually hit a massive mental wall.
When we hear the word "investing," what pops into our heads? Probably a guy in a suit staring at six computer screens, buying and selling stocks every five minutes. Or a "finance bro" on the internet telling us to buy crypto right now before it explodes.
Because of this image, we immediately think: I don’t have time for that. I have a career. I have a family. I don’t want a second job.
Let’s clear this up right now.
That guy staring at the screens? He is trading. Trading is buying and selling constantly to catch the daily ups and downs. I need us to hear this – trading is a profession. It is a full-time job. It requires intense skill, emotional detachment, and hours of daily focus. If we want to make trading our second career, we can totally go for it! But we have to treat it like what it is. It is a job, not a wealth-building strategy for busy people.
Long-term investing is totally different. This is where real wealth is built. We put our money into high-quality assets (like well-chosen funds or real estate). We leave it alone. We let it grow over years and decades. We don’t check our portfolios every day. We don't panic when the market dips, because we know that historically, economies grow.
This is the path for the busy, ambitious woman. We don’t have to trade our precious time to grow our money. We set a strategy, and we let time do the heavy lifting while we go live our actual lives.
Why Weren't We Taught This?
If long-term investing is so powerful, why are women so historically focused on saving?
Think about the financial advice aimed at women for decades. It’s always been about shrinking. Clip coupons. Skip the daily latte. Do our own manicures. Be careful. Put it in the bank. Meanwhile, what is the financial advice aimed at men? Expand. Buy real estate. Invest in the market. Take calculated risks. Build empires.
We were taught how to manage the grocery budget while men were taught how to manage the capital. And this wasn't an accident. Keeping women out of the wealth-building game kept us dependent on the system, on employers, and on partners. We weren't bad with money. We were just kept from the real game.
But the rules have changed. Now we see the board. Now we know the difference between loaning our money to a bank and owning our own assets.
We are in it.
Our Tiny Action Today
We are going to do something about this right now. Don't worry, we don't have to open a brokerage account today. We start smaller.
Let's grab a piece of paper or open the notes app on our phones. We are going to write down three columns:
1. Things bringing money (Assets) Examples: A rented apartment, dividend-paying stocks, our own businesses.
2. Things sitting (Dead Capital) Examples: Savings accounts, term deposits, cash doing nothing.
3. Things losing money (Liabilities) Examples: Our cars, things that depreciate, consumer debt.
Let's put rough monetary values next to them if we can. Let's look at the numbers and see where our wealth actually lives right now. Is it working for us, sitting around, or draining away?
If this feels overwhelming, let's take a deep breath. Just concentrate on writing ONE thing in each column. Start with that. Just one.
We have to look at the reality before we can change it. No shame, no guilt, no judgment about past choices. Every financially independent woman started exactly where we are right now – by finally opening her eyes and deciding to take her power back.
If you looked at our lists today and realized your money is mostly "sitting" or "losing," let's take a deep breath. You are exactly where you need to be. But you don't have to figure out the next steps alone.
If you are ready to learn how to start moving your money into the "bringing money" column, come join me at my next Financial Breakfast. It’s a relaxed, jargon-free space where women sit down, have coffee, and actually learn the rules of the wealth game together.
Grab your seat at the link below. We’re just getting started.
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